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Finely Tuned Marketing, Branding and Sales
Maximize Revenues and Profits.
Our clients credit us with helping increase revenues and profits by strengthening their marketing branding, and sales efforts. The broad areas of our work are:
- Research - Customer, employee, prospect audits and market assessments
- Strategic Planning Sessions - Leadership retreats
- Branding - The corporate promise-enhance performance throughout the organization
- Precision Pricing - A disciplined value approach to improving profitability
- Sales Systems - Effectiveness of current processes and messaging to sell more
Beckett Advisors consultants work with our clients in these three ways:
- Collaborative-we meld our strategic marketing knowledge with your organizational knowledge to jointly produce achievable plans.
- Subject-matter experts-we use our experience/expertise to plan and implement change programs.
- Extra pair of hands-we execute your plans.
Often, our clients have asked for our help so they may:
We help our clients better understand their current position
In-depth 3rd-party interviews using QFD analytics (Quality Function Deployment), Conjoint Analysis, and Triangulation. Guaranteed accuracy of results, and presentation of findings.
- Competitive Analysis
- Customer Audits
- Distributor / Dealer Audits
- Employee Audits
- Feasibility Studies for new product launches
- Market Assessments
- Market Growth and Share analysis
- Precision Pricing Analysis
- Prospect Audits
- Supply Chain / Partner Audits
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We help our clients discern their options
Strategic Marketing Planning-A facilitated session focused on:
- Market Planning
- Get the Product Mix Right
- Streamline Distribution and Enhance Point of Sale Experience
- Get the Pricing Right - Precision Pricing
- Positioning to Compete Most Effectively
- Sales Planning - Map the pathway to increased sales
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We help our clients make the most-informed decisions
Strategic Re-direction & Leadership Cohesion
- Leadership retreats and facilitated planning sessions
- Brand focused
- Change focused
- Team development focused
- Clarify the Brand. Work with the CEO so that:
- Corporate performance is enhanced
- The Board, direct reports, staff, shareholders, key customer and key supplier relationships are all in sync with each other
- Ensure all stakeholders throughout your organization understand the Company's core values
- Facilitate seminars and training sessions
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We help our clients increase revenues and profitability by fine-tuning marketing, branding and sales
Increase Revenues - Mapping the Pathway
- Key Customers
- Key customer business expansion plan
- Customer loyalty and retention package
- Key Prospects
- Key prospect penetration plan
- Activate the Brand Platform
- Re-enforce "The Promise" for enhanced corporate performance
- Achieve In-house Cohesion
- Improve Selling Effectiveness
- The Sales Messaging Audit
Increase Profitability - Precision Pricing
- Market Strategy: Determine Overall Market Segment Situation
- Client and competitor intelligence analysis
- Value mapping: survey of real value position versus competition
- Customer perception of benefits
- Relative price positions
- Life cycle analysis
- Price elasticity
- Appropriate role of the manufacturer
- Transactional Analysis: Managing Front Line Prices
- Product-by-product, customer-by-customer
- Calculation of price leakage points
- Margin analysis
- Correlation of volumes versus discounts
- Source of price variations
- Business Processes and Pricing Organization
- Document and diagnose current pricing approach
- Confirm organizational structure and staffing needs
- Create new information systems for external and internal data
- Develop appropriate training programs
- Revisit authority levels, incentives and rewards
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