Beckett Advisors - Organizational Integration

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Successful Organizational Integration

Post acquisition, a series of questions begin to unfold.

How does the acquisition impact your customers and prospects?
Are the combined brands making similar or conflicting promises to customers?
Must your mission or corporate goals be revised?
What should you tell the public, how and when?
What will the new management team look like?
What are its new priorities?
And, if your Website is your most public face to the world, how will you handle global Website integration?

One of the major reasons that a significant percentage of acquisitions fail to generate greater revenue or improve shareholder equity within the first three years is brand conflict.

Customer loyalty rests on an expectation of received value, what we call brand equity. Failure to consider the consequences of brand is one of the major sources of acquisition failure. With odds like these against you, can you or your stakeholders afford to go it alone on the issue of brand and organizational integration?

Of the M&As that were most successful, more than 80% involved an outsourced partner to assist in the integration process. Usually, time is the biggest challenge. The job of managing the processes (involved with communications and restructuring) while making sure everyone still manages the day-to-day operations is nearly impossible. Most companies today do not have the staff or the in-house expertise to work on special projects like Brand Integration.

The Beckett team has been assisting companies with these critical transition periods during acquisition for a number of years. We welcome your contact.