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Sales Increased by 38% for Global Plastics Firm During Recession.
Industry:
Material Handling
Target Audience:
Global Food and Product Distributors
Beckett Services Employed:
Market and customer intelligence gathering, analysis, planning, and assistance with brand alignment execution.
A $400MM privately-held global plastics firm retained the Beckett firm to assist them in increasing their sales. As a result of numerous acquisitions, management and employees were fragmented in their understanding of the brand platform. Sales teams were not working to support each other.
Result:
After brand alignment procedures were in place, the California-based plastics company increased its sales by 38% over a 3-year period and has decreased the cost of new product introductions by over one quarter due to increased brand efficiencies.
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