Beckett Advisors - Sharon Bailey Beckett

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Sharon Bailey Beckett

Brief Bio:
With 20 years devoted to the study of human behavior, Sharon Bailey Beckett drives dynamic expansion initiatives, incorporating quantitative and qualitative behavioral research. Her approach brings high-yield to clients looking for consistent company growth. Under Sharon's direction, a major electrical engineering firm increased its name recognition by 63 percent in just 100 days, impacting over 200-percent growth in the year.

An advisor to numerous CEOs and senior managers, Sharon has authored many studies and trade articles on industry trends, supply chain, branding and expansion strategies. Her work has had major impact in a wide range of industries, including materials handling, aerospace, high security, insurance, banking and financial services. Sharon is co-architect of the Beckett Sure-Track Products and author of The Advertising Manual--How to Develop a System for Reaching and Winning the Retail Customer, published by Sundance.

During her distinguished career, she created a series of marketing successes for major corporations, including Nickelodeon, Phillips Magnavox, the Smithsonian Institution, and Dow. Her strategies help companies meet their mark, like the consumer electronics company that increased their top line by 40 percent in six months after working with the firm.

Sharon became a Principal in the Beckett firm in the 1980s. Her experience, insight and vision guide Beckett Advisors and deliver a proven ability to execute strategy and manage the Beckett team.

Personal Statement:
"Contributing to and watching the growth of businesses has fascinated me for twenty years. Most everyone wants to make a difference and leave a mark by the time his or her human existence ends. Helping companies prosper (so that they can reward their employees with excellent compensation packages and, in turn, nourish and educate their children well) feels right to me. Helping companies market meaningful technology and superior products (that improve civilization) makes me feel that we all are, together, making a difference and leaving behind a worthy mark. It's a fantastic reason for getting up every morning."

Education:
B.A., University of Cincinnati, Ohio